At Moore Unidrill, we understand that choosing the right brand to represent and sell is a critical decision for any dealer. Our commitment to quality, reliability, and support has helped dealers across the UK and beyond grow successful businesses with our range of grassland drills. Today, we share an insightful perspective from Philip Halse, a highly successful dealer covering the Southwest of England, who reveals what it’s like to be part of the Moore Unidrill family and why partnering with us is a smart investment.
Philip Halse’s business (Halse South West) is deeply rooted in trusted brands, with Moore Unidrill being one of the standout names. When he first received the invitation to become a stocking dealer in 2021, he responded quickly — within a minute and a half — because he recognized the potential immediately.
“Our business is built on brands, and whether that be our biggest franchise, McConnel, or Krone, Mchale, Strautmann, the brand is everything. I regularly failed to sell other products because customers ended up buying a Moore Unidrill instead.”
This real-world experience highlights an important truth: customers want reliable, proven products. Moore Unidrill’s reputation for quality and performance in grassland drills makes it an easy sell, especially when combined with government grants that help incentivize purchases.
Philip covers a vast territory in the Southwest of England, including Cornwall, Devon, Dorset, Somerset, and Wiltshire. This exclusive area is substantial enough to keep a skilled salesman busy, and the results speak for themselves:
His success culminated in winning the prestigious Dealer of the Year award in 2024. This achievement is a testament to the combination of a strong product, well-chosen market, and excellent dealer support.
Unlike some manufacturers who offer a sprawling range of equipment, Moore Unidrill keeps it simple and focused. Philip appreciates that the brand is dedicated to grassland drills without diluting the offering with other machinery like mowers, tedders, or power harrows. This focused approach means less competition with other manufacturers and a clear identity for the dealer’s business.
“The brand is nice and tight. You’re not trying to sell mowers and tedders and straw bedders and power harrows. You’re just selling a grassland drill, and that doesn’t upset anyone else.”
One of the key reasons Philip feels confident and supported is the excellent relationship with Moore Unidrill as a manufacturer. From qualified leads to warranty support, the company ensures dealers are well-equipped to succeed.
This level of support ensures dealers can focus on selling and servicing customers rather than wrestling with manufacturer issues.
Philip’s business model heavily emphasizes holding stock to meet customer demand immediately. This agility in inventory management translates directly into sales success.
“If you’ve got it, and the customer wants it, it’s easier. If the delivery date is three months away and you have one coming in a month, that’s helpful.”
His team strives to maintain a steady flow of machines each month, although last year’s high sales volume meant they occasionally ran short—a positive sign of success.
Maintaining stock is crucial because it allows dealers to provide fast service, a major advantage in the competitive agricultural machinery market. The ability to deliver quickly can be the difference between winning a sale or losing it to a competitor.
Philip’s experience clearly shows that becoming a Moore Unidrill dealer is a profitable investment. Over four years, he sold 84 machines with a good margin and minimal problems.
He emphasizes the brand’s historical strength and the longevity of the product, noting that even decades-old units still hold value and generate interest:
“People have 20-year-old machines, or we’ve bought back old blue trailed ones that predate the ark, and they still sell for a couple of grand easily.”
This durability and resale value not only benefit end customers but also enhance the dealer’s reputation for offering quality, long-lasting equipment.
Philip also shared his pride in the family business, which is now in its fifth generation. The company has a rich history dating back to 1942 and continues to serve the agricultural community with dedication and innovation.
One unique aspect is their extensive catalog, a 200-page book listing everything they stock, sent out to thousands of farms annually. This catalog cements their place in the agricultural fabric and keeps the business connected to its customers.
Philip’s two sons are already involved, ensuring the legacy will continue into a sixth generation, a remarkable testament to tradition and ongoing commitment to the industry.
Based on Philip’s experience and the company’s ethos, here are some compelling reasons to join the Moore Unidrill dealer network:
Philip’s story is a perfect example of how dealers can thrive with the right partnership. His success in the Southwest of England shows that with the right product, territory, and manufacturer support, it’s possible to build a profitable and sustainable business.
If you’re considering expanding your product offering or becoming a new dealer, Moore Unidrill presents a compelling opportunity. With a dedicated focus on grassland drills, exclusive territories, and a supportive partnership, you can position your dealership for growth and long-term success.
Joining the Moore Unidrill dealer network means becoming part of a company that values its partners and invests in their success. If you’re ready to grow your business with a trusted brand that delivers quality, support, and profitability, consider reaching out to Moore Unidrill today.
For more information about becoming a dealer and to explore the opportunities available, visit Moore Unidrill’s official website.
Philip Halse’s journey demonstrates that being a Moore Unidrill dealer isn’t just about selling agricultural equipment; it’s about building a lasting business with a partner who understands your needs. His rapid response to the dealer invitation, consistent sales growth, and strong brand loyalty all highlight the advantages of joining the Moore Unidrill family.
With exclusive territories, dedicated support, and a focused product range, Moore Unidrill offers dealers a unique opportunity to thrive in a competitive market. If you’re looking for a brand that stands the test of time and supports you every step of the way, Moore Unidrill could be the perfect fit.
